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17/08/15 12:00

Read, Write, Count

Campaign focusses on key skills among children.

Parents and families have a key role to play in helping their children to read, write and count well.

That’s the message from Read, Write, Count, a new Government-led campaign launched today which is aimed at children in Primaries 1 to 3.

The campaign will build on the Scottish Government’s PlayTalkRead early years campaign by encouraging parents and families to include reading, writing and counting in their everyday activities, such as walking around the supermarket or travelling home from school.

The campaign, which will be delivered in partnership with Education Scotland and Scottish Book Trust, builds on existing Scottish Government efforts to tackle educational inequalities and raise attainment in early years and beyond.

As part of the campaign, all P1-3 children will receive a gift of books and literacy and numeracy learning materials through their school. Outreach will be provided in some communities to support parents, families and communities to make the most of these resources. Resources will be available for children in both English and Gaelic medium education.

Angela Constance, Cabinet Secretary for Education and Lifelong Learning, backed the campaign during a visit to Craigswood Sports Centre in Livingston today, where she met young people enjoying themselves ahead of the new school term.

She said:

“Ensuring children read, write and count well early is key to their success at school and in life. There’s lots of really good work already underway across Scotland and Read, Write, Count will bring some exciting new and fun ideas into the mix. Crucially, it will encourage parents and families to play a key role in helping their children – something all the evidence suggests can have a big impact on how well children do at school.

“I was proud to launch PlayTalkRead nationally in 2011, which encouraged parents to play, talk and read more often with their children. Read, Write, Count takes the idea of learning further.

“It’s understandable that any parent or carer could feel daunted about playing a part in their child’s education. That’s why our campaign offers support on bringing fun and learning in to everyday activities with their child to make life happier and easier.

“Whether it's in the supermarket, on the way to school, at bedtime or sitting down for a meal, learning isn’t just for classrooms or homework. Read, Write, Count offers some great ideas on how adults and children can have fun learning and sharing together. I would urge parents, carers and the primary pupils themselves to check out the website for ideas on how to get involved.”

Sophie Moxon, Deputy Director of Scottish Book Trust, said:

“Scottish Book Trust is delighted to be working together with the Scottish Government and Education Scotland to deliver Read, Write Count. The campaign builds on the success of our existing Bookbug programme to deliver a new, exciting campaign for P1-3.

“Gifting a pack of high quality books and literacy and numeracy resources directly into the hands of every pupil in P1–3, coupled with strong community outreach, will make a fundamental contribution to the lives and prospects of all children in Scotland, especially those in our most disadvantaged communities."

Notes to editors

For more information and resources on Read, Write, Count, visit

Read, Write, Count is a Scottish Government-led campaign, delivered in partnership with Education Scotland and Scottish Book Trust which will take place over three years. It will build on relevant established frameworks of our current reform package – including Curriculum for Excellence and Raising Attainment for All.

Read, Write, Count was announced as part of the First Minister’s Programme for Government in November last year: